U.S. HISPANIC
Telemundo and LOreal USA partner to launch Club de Noveleras
Maribel Ramos-Weiner| 29 de marzo de 2011
Telemundo, in partnership with LOreal USA, announced the national launch of Club de Noveleras, the networks official telenovela fan club.This initiative of scope and scale is the first-ever for both companies . Beginning on Monday March 28th, fans can access Club de Noveleras information at {www.clubdenoveleras.com}.In addition to its new online home, the program extends to Club de Noveleras‘ origin – Telemundos local market communities.There will be 10 in-market large scale Club de Noveleras talent tours in 2011, featuring two events per market in Chicago, Los Angeles, Miami, New York and Houston.This integrated program transforms viewership into relationship while connecting LOreal USAs brands like LOreal Paris, Maybelline and Garnier, to their target consumers in an experiential and unique way. Consumers will be able to join anonline community where they can interact with each other and with their favorite telenovela stars, while also finding rich beautycontent including a brand new dedicated beauty blog, said Jacqueline Hernández, Chief Operating Officer, Telemundo.Telemundos recently launched social media unit, Social@Telemundo, will also play an integral role in the program.A dedicated beauty blogger, Johanna Torres, former Editor-in-Chief of Siempre Mujer, will engage the community, providing beauty tips and hosting polls about a range of beauty topics. In addition, the program will be cross-promoted across all NBCU platforms.
